ECON 2302 UNIT 3
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UNIT 3: COMPETITION

 

 

READ THE FOLLOWING SECTION FROM THE MARGIN NOTES.

Competition

 

WATCH THE FOLLOWING POWER POINT PRESENTATIONS.

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[This may take a few minutes to download.]

 

(OPTIONAL) READ THE FOLLOWING CHAPTER FROM THE TEXT.

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OPTIONAL DOWNLOAD:OPEN FOLDER

ACTIVITY #2 RUBRIC

 

 

NOTE: TO DO

ACTIVITY #2: AMAZON VS BARNES & NOBLE (10 POINTS)

An upstart company called Amazon -- http://www.amazon.com -- introduced book selling to the Web.

 

Amazon’s success enticed long-time bookseller Barnes & Noble -- http://www.barnesandnoble.com/ -- to go online with a major web site.

 

Search both sites for Adam Smith’s The Wealth of Nations (paperback). Find the total price if you purchased the book and had it delivered to your address. Is one cheaper? Identify the non-price competition which would lead you to order from one company rather than the other.

 

Write a summary of your findings that includes the following.

  1. both companies' price (be sure to identify which company was cheaper if it isn't obvious from the prices)

  2. a discussion of all of the ways the companies compete for your business other than price (non-price competition)

  3. which company you would buy the book from and which competitive factors were important to you in reaching that decision

  4. specific and detailed connections to course content

Please be careful to use correct spelling and grammar.

 

By the deadline shown in the Course Schedule on the main page of the syllabus:

  • Send your summary containing the four items requested in the body of a new email to dramyglenn@earthlink.net.

  • Put only your name and Activity #2 at the beginning of your email.

  • Be careful to use the correct subject line.

  • Late summaries will lose one point per day late, including weekends and holidays.


Copyright © 1996 Amy S. Glenn
Last updated: 03 February 2012